Amazon has announced that it will be releasing its own mobile-based e-commerce app in the U.S. and Canada. This comes as no surprise since Amazon already has an existing presence in the mobile world with its Kindle Fire and its Kindle Store. However, this new venture is not merely a response to Apple’s latest product but it also reflects the trend of smart mobile devices going into the enterprise. The Amazon Web Services application will allow third party app developers to create applications and websites that connect to Amazon’s massive cloud infrastructure. The Amazon Web Services will leverage on scale computing resources to bring both software and hardware benefits to the organization.
Amazon first announced its intention to bring its web services to the enterprise in January of this year 2021. In that time it had already started offering its cloud computing service which is a great benefit for organizations looking to reduce costs or streamline their data management functions. Amazon Web Services was created to provide the complete functionality that an organization needs when it comes to managing its business information. In the U.S., it plans to launch a new fulfillment centre in Kitchener, Ohio and also expand its existing one in New York. This move signifies that Amazon now looks to internationalize its business practices.
Amazon Web Services will give the end-user a number of choices and the advantage to manage his data from any device including mobile devices and tablets. The choice of mobile clients is made on the basis of the type of activities the user is engaged in and the device availability. Amazon’s decision to open its own application platform also indicates that the e-commerce giant is aware of the changing mobile technology trends and is gearing up to meet these challenges head on. It would also mean that third party development vendors can now provide a comprehensive mobile interface solution to choose from a wide range of hardware and software offerings from AWS, IBM and Motorola.
In addition to controlling data remotely, cloud services provided by AWS allow organizations to build self-service dashboards to present metrics such as capacity, expenses and usage-based access to applications such as ECRM and SaaS. Mobile devices can also be used to access corporate data using web applications such as Instance Manager and IAM – Identity and Access Management. Amazon Web Services already has popular applications such as the ECM suite from Microsoft that helps customer care and service departments to monitor and manage their retail stores through their mobile apps.
There are many reasons why a company may choose to outsource its warehousing and fulfillment center operations to an outside provider. However, the biggest advantage that an E-Commerce platform provides over the more traditional Retail Operations Center (ROC) model is the ability to use software and tools from any location. This gives companies and retailers the ability to gain maximum productivity from their existing workforce, while increasing efficiency and reducing operational costs. An ROC based environment also limits the ability of the company to scale up and down rapidly due to the fixed costs and overheads associated with maintaining physical locations.
Amazon’s recent acquisition of Fulfillment Warehouse LLC further strengthens its position as the top online e-Commerce platform. The addition of the two highly functional e-commerce fulfilment centers will strengthen Amazon’s position in providing its members access to a full range of solutions from any location. If you are an e-Commerce company, it is time for you to start looking at your warehouse and fulfilment centres as investments in your future growth and profitability. It is only by investing in modern technology that companies such as Amazon can successfully compete in today’s marketplace.